AO Experiences — Our Story (matched to homepage design system)
AO Experiences — overland expedition
AO Experiences

Journeys designed around you, not a catalogue.

Fifteen years on the road, distilled into a single trip made for one traveller — yours.

Who We Are

Fifteen years on the road

Founded
On the road, 2012
Then
Fifteen years driving
Now
Designing yours

Some companies begin with a business plan. Ours began with a road, a map, and no particular hurry to come home.

For more than fifteen years, through Adventures Overland, we drove the long way across places most travellers only glimpse from a plane window. We waited out storms in border towns. We ate at tables we were invited to rather than booked into. And over all those miles, one thing became impossible to ignore: what people treasure afterwards is rarely the thing they planned. It’s the detour. The dinner that ran long. The morning nobody wanted to end.

The idea for AO Experiences didn’t come from a boardroom. It came from a question we kept being asked by friends, and then by people we’d never met, who had followed our journeys and wanted one shaped for themselves. Somewhere quieter. Somewhere real. Just for their family.

What they were really asking for wasn’t a route. It was our judgement — the part you can’t download.

Knowing which stay is worth the extra day’s drive. Which guide tells the true stories and which recites them. Which month turns a fine destination into one you’ll talk about for years.

So we built a place to do exactly that. AO Experiences designs private, tailor-made journeys for people who’d rather have their travel feel like their own than like everyone else’s. There is no catalogue to choose from and no set departure to join. There is a conversation, and then a journey that exists for one traveller and no one else.

We are, at heart, still the two travellers who set out all those years ago. What’s changed is simply this: the roads we plan now are yours.

Your next favourite memory may not have happened yet. Designing it is the part we love most.

How it started

A chronological log — the drives that came before the company did.

Entry 01
2010

The drive no Indian had made before

Tushar Agarwal drove from London to Delhi — thousands of kilometres, through 17 countries, in 51 days. It was the first time an Indian had done it.

The journey didn’t end when he reached home. It planted an idea that refused to go away.

17 Countries 51 Days
Entry 02
2013

A drive around the entire world

Three years later, Tushar and Sanjay Madan set off on something even more audacious: one car, two people, fifty countries, six continents, ninety thousand kilometres, fifteen months on the road.

They slept in the car. They talked their way through border crossings no Indian vehicle had ever attempted. And they kept driving.

50 Countries 6 Continents 90,000 KM 15 Months
Guinness World Record — 17,107 KM across Australia in 28 Days 15 Limca Book of Records TV Series — “The Great Indian World Trip” · TLC & Discovery
Entry 03
2012

What they hadn’t planned for

They came back with records and a television series. But they also came back with something they hadn’t planned for: thousands of messages from people who wanted to come along next time.

Adventures Overland was founded to make that possible.

Entry 04
2017 →

The first Road to London

A convoy of 13 Indian-registered cars driving 16,000 kilometres through 18 countries in 50 days. It has since completed eight seasons, becoming one of the most recognised self-drive expeditions in the world.

13 Cars 16,000 KM 18 Countries 50 Days 8 Seasons Completed

Along the way, AO launched self-drive expeditions spanning:

MongoliaIcelandJapanNew ZealandLhasaThe AlpsScandinaviaCambodiaBhutanSupercar Drives in the Alps & the Emirates
Today

Still on the road

5,000+
Travellers Driven With AO
90+
Countries Covered
2
Founders — Fellows, Royal Geographical Society, London
7×
India’s Leading Tour Operator, 2020–2026
World Travel Awards — India’s Leading Tour Operator, seven consecutive years (2020–2026)
SATTE Awards — Best Niche Travel Operator (2020 & 2025)